Privacy Policy
Effective Date: 8 September 2026
Yusheng.Today is operated by TheTodayCo Pte. Ltd. (“TheTodayCo”, “we”, “us” or “our”). This Privacy Policy explains how we collect, use, disclose, protect and otherwise process personal data in connection with yusheng.today, our ecommerce activities and related customer communications.
1. Personal Data We May Collect
• Identity and contact information, such as your name, email address and telephone number.
• Order and transaction information, including products ordered, quantities, order history, delivery or self-collection details and customer instructions.
• Delivery information, including recipient name, delivery address, contact number and access instructions where you arrange delivery to another person.
• Payment-related information required to process transactions. Payment card or account information may be processed directly by our payment service providers rather than stored by us.
• Communications with us, including enquiries, feedback, complaints, requests and messages sent through the Website, email, telephone, WhatsApp or other channels.
• Technical and usage information, such as IP address, browser or device information, Website interactions, cookies and similar technology data.
• Marketing preferences and records of consent, opt-out or subscription choices.
2. How We Collect Personal Data
We may collect personal data directly from you when you place an order, create or use an account, contact us, subscribe to communications, participate in a promotion, provide feedback or otherwise interact with us. We may also receive relevant information from persons placing an order on your behalf and from service providers involved in payments, delivery, Website operations, analytics or customer support.
3. Purposes for Which We May Use Personal Data
• To process, confirm, prepare, fulfil and deliver orders.
• To arrange and administer self-collection or delivery.
• To process payments, refunds, credits and transaction records.
• To communicate about orders, availability, fulfilment, service issues and customer enquiries.
• To provide customer service and resolve complaints or disputes.
• To operate, secure, maintain, troubleshoot and improve the Website and our services.
• To conduct internal analysis, business planning and service improvement.
• To prevent or investigate fraud, misuse, security incidents or unlawful activity.
• To comply with legal, regulatory, accounting, food-safety and record-keeping obligations.
• To send marketing communications where permitted by law and in accordance with your choices.
4. Marketing Communications
Where permitted, we may send information about Yusheng.Today products, promotions, events or services. You may withdraw from marketing communications using the unsubscribe or opt-out mechanism provided, or by contacting us. Transactional or service messages relating to an existing order are not marketing messages and may still be sent where necessary to fulfil your order.
5. Disclosure of Personal Data
We may disclose personal data where reasonably necessary to service providers and partners supporting our operations, such as Website and ecommerce providers, payment processors, delivery providers, cloud or IT providers, analytics providers, communications providers, professional advisers and authorities where disclosure is required or permitted by law.
We do not sell personal data to advertisers.
6. Orders Sent to Another Recipient
If you provide another person’s personal data for delivery or another legitimate purpose, you should ensure that you are authorised to provide that information and that the person is aware that their information will be used to fulfil the order.
7. Cookies and Website Technologies
We may use cookies and similar technologies for Website functionality, security, ecommerce, analytics and, where enabled, marketing. Please refer to our Cookies Policy for further information and available choices.
8. Protection of Personal Data
We take reasonable administrative, physical and technical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, loss, disposal or similar risks. No electronic transmission or storage system can, however, be guaranteed to be completely secure.
9. Retention
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required for legitimate business, accounting, legal, regulatory or dispute-resolution purposes. When retention is no longer necessary, we will cease to retain the data or remove the means by which it can reasonably be associated with an individual, as appropriate.
10. Transfers Outside Singapore
Some service providers may process or store personal data outside Singapore. Where the PDPA applies to such transfers, we will take appropriate steps to ensure that transferred personal data receives a standard of protection comparable to that required under the PDPA.
11. Access and Correction
Subject to applicable law and exceptions, you may request access to personal data that we hold about you and information about how it has been used or disclosed, or request correction of inaccurate or incomplete personal data. We may need to verify your identity before processing a request.
12. Withdrawal of Consent
Where processing is based on consent, you may withdraw consent by giving reasonable notice. We will explain any likely consequences of withdrawal where appropriate. Withdrawal does not affect processing already lawfully carried out and may affect our ability to provide certain services where the relevant personal data is necessary for those services.
13. Accuracy
We rely on you to provide accurate and complete information, particularly delivery addresses, contact numbers and order instructions. Please notify us promptly if information relevant to an active order changes.
14. Children
Our Website and products are intended for general consumers and are not directed specifically at children. If a minor uses the Website, a parent or guardian should supervise the transaction where appropriate.
15. Third-Party Websites and Services
The Website may contain links to or integrate third-party services. Their handling of personal data is governed by their own privacy notices, and we are not responsible for privacy practices outside our control.
16. Data Protection Contact
Questions, requests or complaints relating to personal data may be directed to TheTodayCo Pte. Ltd.’s Data Protection Officer or designated data protection contact using the contact details published on yusheng.today. Before publishing this Policy, please insert a monitored privacy/DPO email address or other contact channel on the Website.
17. Changes to This Policy
We may update this Privacy Policy to reflect changes in our business, Website, service providers, practices or applicable requirements. The current version will be published on the Website with its effective date.
PRIVACY POLICY
Effective Date: 8 September 2026
Yusheng.Today is operated by TheTodayCo Pte. Ltd. (“TheTodayCo”, “we”, “us” or “our”). This Privacy Policy explains how we collect, use, disclose, protect and otherwise process personal data in connection with yusheng.today, our ecommerce activities and related customer communications.
1. Personal Data We May Collect
• Identity and contact information, such as your name, email address and telephone number.
• Order and transaction information, including products ordered, quantities, order history, delivery or self-collection details and customer instructions.
• Delivery information, including recipient name, delivery address, contact number and access instructions where you arrange delivery to another person.
• Payment-related information required to process transactions. Payment card or account information may be processed directly by our payment service providers rather than stored by us.
• Communications with us, including enquiries, feedback, complaints, requests and messages sent through the Website, email, telephone, WhatsApp or other channels.
• Technical and usage information, such as IP address, browser or device information, Website interactions, cookies and similar technology data.
• Marketing preferences and records of consent, opt-out or subscription choices.
2. How We Collect Personal Data
We may collect personal data directly from you when you place an order, create or use an account, contact us, subscribe to communications, participate in a promotion, provide feedback or otherwise interact with us. We may also receive relevant information from persons placing an order on your behalf and from service providers involved in payments, delivery, Website operations, analytics or customer support.
3. Purposes for Which We May Use Personal Data
• To process, confirm, prepare, fulfil and deliver orders.
• To arrange and administer self-collection or delivery.
• To process payments, refunds, credits and transaction records.
• To communicate about orders, availability, fulfilment, service issues and customer enquiries.
• To provide customer service and resolve complaints or disputes.
• To operate, secure, maintain, troubleshoot and improve the Website and our services.
• To conduct internal analysis, business planning and service improvement.
• To prevent or investigate fraud, misuse, security incidents or unlawful activity.
• To comply with legal, regulatory, accounting, food-safety and record-keeping obligations.
• To send marketing communications where permitted by law and in accordance with your choices.
4. Marketing Communications
Where permitted, we may send information about Yusheng.Today products, promotions, events or services. You may withdraw from marketing communications using the unsubscribe or opt-out mechanism provided, or by contacting us. Transactional or service messages relating to an existing order are not marketing messages and may still be sent where necessary to fulfil your order.
5. Disclosure of Personal Data
We may disclose personal data where reasonably necessary to service providers and partners supporting our operations, such as Website and ecommerce providers, payment processors, delivery providers, cloud or IT providers, analytics providers, communications providers, professional advisers and authorities where disclosure is required or permitted by law.
We do not sell personal data to advertisers.
6. Orders Sent to Another Recipient
If you provide another person’s personal data for delivery or another legitimate purpose, you should ensure that you are authorised to provide that information and that the person is aware that their information will be used to fulfil the order.
7. Cookies and Website Technologies
We may use cookies and similar technologies for Website functionality, security, ecommerce, analytics and, where enabled, marketing. Please refer to our Cookies Policy for further information and available choices.
8. Protection of Personal Data
We take reasonable administrative, physical and technical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, loss, disposal or similar risks. No electronic transmission or storage system can, however, be guaranteed to be completely secure.
9. Retention
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required for legitimate business, accounting, legal, regulatory or dispute-resolution purposes. When retention is no longer necessary, we will cease to retain the data or remove the means by which it can reasonably be associated with an individual, as appropriate.
10. Transfers Outside Singapore
Some service providers may process or store personal data outside Singapore. Where the PDPA applies to such transfers, we will take appropriate steps to ensure that transferred personal data receives a standard of protection comparable to that required under the PDPA.
11. Access and Correction
Subject to applicable law and exceptions, you may request access to personal data that we hold about you and information about how it has been used or disclosed, or request correction of inaccurate or incomplete personal data. We may need to verify your identity before processing a request.
12. Withdrawal of Consent
Where processing is based on consent, you may withdraw consent by giving reasonable notice. We will explain any likely consequences of withdrawal where appropriate. Withdrawal does not affect processing already lawfully carried out and may affect our ability to provide certain services where the relevant personal data is necessary for those services.
13. Accuracy
We rely on you to provide accurate and complete information, particularly delivery addresses, contact numbers and order instructions. Please notify us promptly if information relevant to an active order changes.
14. Children
Our Website and products are intended for general consumers and are not directed specifically at children. If a minor uses the Website, a parent or guardian should supervise the transaction where appropriate.
15. Third-Party Websites and Services
The Website may contain links to or integrate third-party services. Their handling of personal data is governed by their own privacy notices, and we are not responsible for privacy practices outside our control.
16. Data Protection Contact
Questions, requests or complaints relating to personal data may be directed to TheTodayCo Pte. Ltd.’s Data Protection Officer or designated data protection contact using the contact details published on yusheng.today. Before publishing this Policy, please insert a monitored privacy/DPO email address or other contact channel on the Website.
17. Changes to This Policy
We may update this Privacy Policy to reflect changes in our business, Website, service providers, practices or applicable requirements. The current version will be published on the Website with its effective date.